焦作大学学报

焦作市非物质文化遗产活化传承发展有利于地方文化的多样化呈现，有利于地方经济的持续增长，有利于民众感悟文化的魅力，从而增强文化自信。通过探究非物质文化遗产活化传承中存在的问题，提出了标准化推广，强化太极拳国际影响力；产业化发展，打造四大怀药品牌效应；人才培养，壮大非特质文化遗产传承与研究队伍；文旅融合，丰富非物质文化遗产体验与互动活动等措施，旨在助推焦作市非物质文化遗产的有效传承与发展，进而强化太极拳的国际影响力，打造地方特色品牌，壮大非物质文化遗产传承与研究队伍，促进焦作市非物质文化遗产的繁荣与可持续发展。

The revitalization, inheritance and development of intangible cultural heritage in Jiaozuo City are conducive to the diversified presentation of local culture, the sustained growth of local economy and the public's perception of the charm of culture, thereby enhancing cultural confidence. By exploring the problems in the revitalization and inheritance of intangible cultural heritage, standardized promotion was proposed to strengthen the international influence of Taijiquan; industrialization development creates four major Huai medicine brand effects; talent cultivation strengthens the team of non-characteristic cultural heritage inheritance and research; the integration of culture and tourism enriches the experience and interactive activities of intangible cultural heritage; and other measures aim to promote the effective inheritance and development of Jiaozuo's intangible cultural heritage, strengthen the international influence of Taijiquan,create local characteristic brands, consolidates the inheritance and research team of intangible cultural heritage, and boost the prosperity and sustainable development of Jiaozuo's intangible cultural heritage.